There is a bit of buzz going around in India's fashion industry regarding India Kids Fashion Week (IKFW). First of its kind in India, IKFW has got industry experts talking. So-far Kids fashion in India has been irrelevant (or i would say Kiddish), IKFW seems to be the first step in making it a serious business.
India has become one of the most fashion conscious country with a large youth population already settling on branded clothing. With high disposable income in their hands, parents want their kids also to represent their upwardly status. They are no more hesitant to buy branded cloths for their children, and this change in attitude has prompted fashion houses to come up with Kids lines.
Internationally Kids Fashion is a multi-billion dollar industry, not so much in India, but things seems to be changing with lot of International designers and brands hitting the racks in India. International brands such as Monnalisa, the Versace of kids, Chicco, Benetton Kids, Zara, Mothercare, Nautica Kids, Burberry Kids and Hamleys are all busy expanding their presence and widening their product portfolio in India
With 30 per cent of the India’s population below the age of 15 years, kids wear fashion industry is booming at a fast pace all over the country. Report says the market in India can exceed 50,000 crore withing few years.
Focusing back on IKFW, it seems to be a right step for the industry. Designer like Rocky S, Nishka Lulla, Narendra Kumar and Kidswear brands like Barbie, Little Kangaroos, Just for Kids, and Kidology with designer collections by Raghuvendra Rathore, Malini Ramani, Gauri and Nainika, Gaurav Gupta have already confirmed their participation.
IKFW is scheduled on January 17th to 19th 2012. It is organized by Craftworld Events and in association with Retailers Association of India. They have tied up with POGO and Zoom for telecast and with Launchpad Media Services as Talent Partner. Other tie ups are Operation Smile NGO and Child Magazine.
I also got to speak to few kids and parents participating in the show, they are exited about the participation and are looking forward to the experience. IKFW has planned to have proper arrangements at the venue to take care of the kids and the parents. I am sure this will be a memorable experience for the kids.
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