No one can match the celebrity status that a circket-team captain enjoys in When a brand is looking for a face, and has liberty to spend millions, they will reach for the captain. Its official, Dhoni is the biggest and the costliest talent in
Dhoni has signed an endorsement deal with a sports management company for whooping Rs. 210 Crores for 3 years, which is Rs. 70 Cr per year. The management company is Rhiti Sports which was founded six years ago and was unknown before signing Dhoni. Rhiti Sports also manages the endorsements of two other
Dhoni reportedly charges up to Rs 6 crore (Rs 60 million) an endorsement a year and is associated with 24 leading brands like PepsiCo, Reebok and Godrej. Dhoni was last year ranked the world's highest-earning cricketer by Forbes Magazine, with earnings of about $11m, in a list dominated by Indian players.
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