Elle 18 - India found the right models for their new Ad campaign

Elle 18 is a top international color cosmetic brand launched by Lakme in 1998 to target young population.

India remains one of the rapidly developing cosmetic markets around the world, growing rate at 13% per year and already worth above $6.3 billion. Lakme is currently possessing around 30% market share in India. Revlon and Maybelline (form L’Oreal) are other brands competing with Elle-18 at the upper-mass (premium) end cosmetics spectrum.

Elle 18 is all geared up to launch its new advertising campaign. The advertising account of Elle 18 is with Publicis Inidia Pvt Ltd. After a month long round of screen tests, auditions and model meetings, they have selected following models as the face of the brand.

Rhea Chakraborty - MTV VJ

Shamta Aanchan - Fresher

Ayesha Kapoor - movie BLACK

Expect Revlon and Maybelline to start their talent search soon.